Full Social Media Campaign Can Include:
- 3 blog postings a week (SEO enhanced, if you want). We set up Google Alerts and RSS feeds to check for news related to your industry, so there'll never be a shortage of things to blog/tweet about.
- Monitoring of Twitter for related keywords, then pushing links/tweets to those talking about relevant topics. If people are tweeting about it, I'll get an alert and can tell 'em all about your company
- Getting relevant Twitterers to follow you – I target users by location, number of followers, number of updates, bio keywords and tweet keywords.
- Twitter updates (we average about 3 - 5 per day for our clients)
- Managing the Facebook fan page, Facebook ad campaign management
- Google+ and LinkedIn management
- Custom Social Media Graphics
- SEO keyword research
- Submission to social bookmarking sites
- Monitoring resources like HARO and ProfNet for PR opportunities (see below)
- Writing press releases as needed
- Article writing/pitching as needed
- Contest creation/management as needed. We're big fans of contests, because they can draw all kinds of people to the site who would've never found it otherwise.
- Social bookmarking submissions like woah. We submit to sites that nobody thinks of, but they certainly drive traffic. We also submit links to Quora, StumbleUpon, Reddit, etc.
To help make sure we're always on the same page, every month we send our clients a bi-weekly update with the following information:
- New Twitter followers
- New FB fans
- New Pinterest pins
- Google Analytics traffic reports
- Number of blogs/articles written (with stats to match)
- Links to press mentions we've gotten you/your company
- Tasks slated for the following month